Practical support for your next stage

We help established companies return to growth by defining the clients they serve, the value they create, and the offerings that deliver that value.

When these pieces are not clear, even a strong sales team can struggle to create momentum. We help you identify what is getting in the way and decide where to focus.

Our approach includes point-of-view selling: sharing a useful perspective on a prospective client’s challenges and future. It gives your team a relevant way to start conversations and assess whether there is a real opportunity.

How we work

1. 1.Discover

   We identify the core issues and opportunities, drawing on your experience, customer context, and business goals.

2. 2.Define

   We develop the go-to-market strategy: target clients, value, offerings, alternatives, and ways to create new conversations. We also agree on success measures, responsibilities, and the resources required.

3. 3.Implement

   We help put the strategy into practice, track progress, and coach leaders and teams. We can get hands-on where needed.

Engagements

Engagements are generally fixed-price and tailored to the business. Retainers are available for ongoing advice and coaching.

Starting a software-enabled business means making connected decisions about the market, product, and technology. We help you work through them in the right order, so you can make informed choices before investing heavily in a build.

Together, we explore who the product is for, what value it can create, how to reach potential customers, what the first version needs to do, and which technology approach makes sense. That might mean building with AI tools, hiring a contractor, finding a technical co-founder, or engaging an agency.

The aim is to help you avoid common early mistakes and spend your time and money deliberately.

How we work

1. 1.Understand

   We meet briefly to understand your progress and ambitions and confirm whether we can help.

2. 2.Workshop 1

   We explore the idea, industry, your motivation, and your current thinking about go-to-market, product, and technology.

3. 3.Workshop 2

   We work together to define the value proposition, target clients, how to reach them, the initial product scope, and technology options.

4. 4.Deliver

   You receive a practical document setting out the plan and recommendations.

Fees and ongoing support

The engagement is generally A$5,000 plus GST. Ongoing support and advice are available through retainers of A$2,500 to A$5,000 per month plus GST. For suitable ventures, we may consider working for equity.

We organise and facilitate focused discussions with leaders from your target clients. A roundtable can give participants a useful reason to meet, explore an issue that matters to them, and continue the conversation afterwards.

We have run more than 30 executive roundtables. In past engagements, participating vendors secured follow-up conversations with approximately 90% of participants. This is a record of past performance, not a promise of future results.

What we do

We work with you to understand your objectives, agree the budget, timing, and venue, define the audience, and develop the topic, content, and format. We then invite participants, manage registrations and confirmations, and facilitate the event and discussion.